The journal
Written by the three of us, mostly about things customers ask by email: what fabric costs, why a factory changed, how to keep a coat alive for ten years.
What a $148 linen shirt actually costs to make
Fabric, cutting, sewing, trims, freight, duty and margin, line by line for the Marguerite shirt. Including the parts that are less flattering than the marketing version.
Why we moved coat production to Brooklyn
Freight was not the reason, though it helped. Sampling time was. Here is what changed in the process and what it cost us to move.
Four colours, eleven outfits
The autumn palette stops at four shades on purpose. This is every combination that works, photographed on three different people.
How to wash cashmere without ruining it
Cold water, a pH-neutral wash, no wringing, dry flat. The full method, plus what to do when a knit has already been through a hot cycle.
A year of returns data, published
Our return rate, the reasons customers give, and the three pattern changes we made because of them. Numbers included.
Half-canvassed, fully explained
What canvassing does in a blazer, why fused jackets fail after a few years, and how to check which one you are holding in a shop.
New entries in your inbox
Two emails a month at most. New releases, restock dates and whatever we wrote that week.