A small shop that makes its own clothes
Alden & Roe is a women's fashion boutique registered in New York State and trading since 2019. We design, sample and sell from one floor on Mercer Street.
Started because the middle was missing
Rachel Alden spent eleven years as a technical designer for two large American labels. Beatriz Roe ran production for a knitwear mill outside Porto. They kept running into the same gap: a $60 dress that lasts one season, or a $900 dress that is made in the same factory.
Alden & Roe sits between the two. We buy good fabric, cut it carefully, produce in small runs, and publish what each piece costs to make. That is the entire business model. There is no outlet channel, no permanent sale, and no house brand of anything we did not design.
See what we makeFour rules we do not break
Two factories, both named
Sewing happens at Mira Confecções near Porto and at Bushwick Cut & Sew in Brooklyn. Both are audited annually.
Costs published per style
Fabric, labour, trims, freight and our margin appear on every product page. No rounded marketing numbers.
Natural fibres first
Silk, wool, linen, cashmere and organic cotton. Elastane only where a garment genuinely needs recovery, capped at 4%.
No fake urgency
No countdown timers, no invented stock counters, no permanent "final sale". If a size is gone, the page says so.
How we got here
2019
Rachel and Beatriz sample eleven styles in a shared studio on Canal Street and sell them at two weekend markets. Nine styles sell out.
2021
The Mercer Street floor opens as a studio with appointment-only fittings. The first wool overcoat run of 80 units sells through in five weeks.
2023
Coat and outerwear production moves to Brooklyn to cut freight and shorten sampling. Lead time on a new coat drops from 22 weeks to 9.
2025
We start publishing per-style cost breakdowns on every product page after customers kept asking the same question by email.
2026
Twenty-two styles in production, three people on staff, and a returns rate of 11.3% across the last twelve months.
Who you are emailing
Rachel Alden
Co-founder, design and pattern
Beatriz Roe
Co-founder, production and sourcing
Nadia Okonkwo
Client care and fittings
Emails to hello@aldenandroe.com reach all three of us. We answer within one business day, Monday to Saturday.
Business details
If you need our registration information for an invoice, a wholesale account or a dispute, everything is below.
| Legal entity | Alden & Roe LLC |
|---|---|
| Registered in | New York State, USA |
| Trading since | March 2019 |
| Registered address | 214 Mercer Street, Suite 3B, New York, NY 10012 |
| Customer service | hello@aldenandroe.com / +1 (212) 804-7719 |
| Hours | Monday to Saturday, 10am to 7pm ET |